The Dodge franchise in Steinbach has been in the same family since A.D. Penner founded Penner Dodge in 1937.  In 1961 W.A. (Jim) Neustaedter joined his father-in-law, becoming manager of Penner Dodge Chrysler in 1966, and then purchased the business in 1971.


 In 1977 Jim sold the dealership to A.D.'s son Charles Penner.  When Penner took over the Chev Olds dealership in 1981, the Dodge Chrysler franchise again became available.  It was awarded to Jim Neustaedter in January 1982, and Steinbach Dodge Chrysler was born.


 During the following years the firm was also awarded the Plymouth and Jeep Eagle franchises, making Steinbach Dodge Chrysler the largest full line Chrysler dealership in Manitoba. In 2011, the business grew with the addition of Fiat of Steinbach.


Paul Neustaedter joined his father Jim in 1988, after graduating from Briercrest and Red River Community College (Business Administration), and after working at a Chrysler dealership in Saskatoon.  A few years later, A.D. Penner's grandson Paul purchased and became the owner and President of Steinbach Dodge.


 The 11 employees of 1982 have grown to over 45 employees today.  In 2001 the building and property to the east were purchased for future expansion. In 2002 an entire dealership renovation was completed.  In 2011 the exterior of the Chrysler building had the "arch" added and the new Chrysler look applied.  The Chrysler and Fiat showrooms are connected with a walkway between showrooms.


 Steinbach is indeed a great place to live and many things that have changed in Steinbach.  But one thing that has remained the same and that is the motto of Steinbach Dodge Chrysler which puts the customer first: "treating people the way they want to be treated."


The phrase, "The Automobile City" was coined in the 1950's.  In 1991 a 40 foot replica Rolls Royce was constructed and placed at the north entrance of Steinbach to welcome all.  This car points to the city and reminds passing motorists that "It's Worth the Trip!" to Steinbach.


'Customer One' is and will continue to be our way of saying thank you to our customers," says Robert Dueck the General Manager of Steinbach Dodge Chrysler and Fiat of Steinbach



On December 1, 2017 the Birchwood Automotive Group purchased Steinbach Dodge Chrysler and Fiat of Steinbach.


Having similar values and seeing that customer satisfaction and community involvement were of the highest priorities to the Birchwood Automotive Group the staff at Steinbach Dodge Chrysler and Fiat of Steinbach are very excited for this new chapter in the future of our Dealership.


Over the last 52 years, the Birchwood Automotive Group has grown to become Manitoba's largest network of automotive retailers. With 17 franchised dealership operations, Birchwood Credit Solutions, TEAM Systems, TSI Innovations, TSI Media, Canada-West Assurance and two state of the art Birchwood Collision Centres, Birchwood Automotive Group is positioned to meet any and all Customers' needs.


As the recognized leader in Manitoba's automotive sector, Birchwood Automotive Group is committed to the community in which its serves as demonstrated by Birchwood's longstanding support of the United Way.  In addition to supporting the United Way, Birchwood assists local non-profit organizations with their fundraising goals.. 




 Visit us today at 208 Main Street in Steinbach, MB. 


Steinbach Dodge Chrysler Jeep Ram

208 Main Street
Directions Steinbach, MB R5G1Y6

  • Sales: 204-326-4461


  • Monday 9:00am-8:00pm
  • Tuesday 9:00am-8:00pm
  • Wednesday 9:00am-6:00pm
  • Thursday 9:00am-6:00pm
  • Friday 9:00am-6:00pm
  • Saturday 9:00am-6:00pm
  • Sunday Closed